Both the world of sports and gaming are explored, as Kenisha and Griffin get in the game with Vice President of Brand Marketing, RBC, Shannon Cole - who dives into the world of sports and marketing, followed by video game developer, Stephanie Harvey - or missharvey if you are a fan and follower of her super successful video game playing career. Shannon highlights the many ways that RBC is helping budding Canadian athletes through the RBC Training Ground program, and informs us about the RBC Gaming Grant, which is a perfect segue to our second guest. Stephanie Harvey gives our hosts a peek into the world of video game development and sheds some light on how our listeners could potentially work in this field, as well as maybe become a successful, aka paid, video game player.
Both the world of sports and gaming are explored, as Kenisha and Griffin get in the game with Vice President of Brand Marketing, RBC, Shannon Cole - who dives into the world of sports and marketing, followed by video game developer, Stephanie Harvey - or missharvey if you are a fan and follower of her super successful video game playing career. Shannon highlights the many ways that RBC is helping budding Canadian athletes through the RBC Training Ground program, and informs us about the RBC Gaming Grant, which is a perfect segue to our second guest. Stephanie Harvey gives our hosts a peek into the world of video game development and sheds some light on how our listeners could potentially work in this field, as well as maybe become a successful, aka paid, video game player.
RBC
RBC Future Launch - https://www.rbc.com/dms/enterprise/futurelaunch/index.html
RBC Future Launch Contact Information: rbcfuturelaunch@rbc.com
RBC - https://www.rbc.com/canada.html
RBC Training Ground - https://www.rbctrainingground.ca
RBC Gaming Grant - https://www.enthusiastgaming.com/rbc-gaming-grant/
Shannon Cole
https://ca.linkedin.com/in/shannon-cole-63145345
Stephanie Harvey/missharvey
Instagram: @stepharvey
https://missharvey.com
Hosts
Griffin Toplitsky
Kenisha Humber
RBC Team
Vishan Persaud
Rachel MacLeod
Elynn Wareham
Allison Tam
PSBX Team
Baron Manett
Dorene Arcayos
Shaun Benoliel
Isabel Magnoli
Norman Howard Team
Sandy Jobin-Bevans
Nate DuFort
Jason Reilly
Sandy Marshall
In the (K)now "Get in the Game" Transcription
Disclaimer: Below you will find a transcription of this episode. The text is the result of an AI-based transcription from an audio recording.
Shannon Cole:[00:00:00] Literally representing our country, and in some cases they actually won medals.
Stephanie Harvey: You never fully retired. Let me just say that. As a competitor, especially in gaming, you still kind of compete a little bit on the side.
Hello out
Kenisha Humber: there and welcome to another episode of In The Know I'm Kenisha Humber joined us always by my co-host Griffin Toplitsky.
Griffin Toplitsky: Thank you Kenisha, mainly for pronouncing my last name correctly.
Kenisha Humber: You are ever so welcome. What other versions of your last name have you heard? Mainly
Griffin Toplitsky: people don't get it right the first time.
Uh, they usually go with Linsky. They love to throw me a little bonus in. What about you?
Kenisha Humber: The last name is Pretty Study cuz there's a Humber River School and Hospital around here. But my first name, honestly, it's a puzzle to many. I've gotten Latisha, Shaneika, Kenosha, and my [00:01:00] mom and grandmother call me Ken.
But can I like, Okay,
Griffin Toplitsky: Ken.
Kenisha Humber: But not
Stephanie Harvey: for you,
Griffin Toplitsky: huh? Okay. It's time for us to leave the name confusion behind us and get in the
Kenisha Humber: game. I couldn't agree more. In today's installment, we are going to have discussions around actual sports, sports as well as a look at the gaming industry, a business that is expected to be worth 321 billion by 2020.
Griffin Toplitsky: I like that term. Sports. Sports. It sounds weird, but we all know what you mean.
Stephanie Harvey: Right?
Kenisha Humber: It's good. I like it. Our guests today include RBC's, VP of Brand Marketing, Shannon Cole, who will be talking a little sports sports and
Griffin Toplitsky: retired professional gamer and current video game developer. Stephanie Harvey, aka Ms.
Harvey, will also be along
Kenisha Humber: for the. As always, when we are kicking off an episode, we wanna hear from you out there in the real world. So we went out and tracked down some gamers asking, Have you ever thought of ways to make money in the gaming world? And if so, how?
Stephanie Harvey: Here's [00:02:00] what they had to say. While I get off school, I go home and just play games and like stream on Twitch and stuff.
Griffin Toplitsky: Have you ever thought about ways to monetize that full time?
Stephanie Harvey: Yeah. When I was younger I just like, I wanted to be a switch streamer. I got caught up in school
Griffin Toplitsky: and stuff. Is that ever something you would explore after? Yeah, definitely
Stephanie Harvey: off the
Shannon Cole: top of my head. Probably streaming would be the thing. I know a few people in my circle who stream on like Twitch or someplace else, and that makes them a decent amount of cash.
So that probably would be my go-to.
Griffin Toplitsky: I love that today we're living in a world where people see the real value in gaming.
Kenisha Humber: It has definitely evolved from Super Mario Duck Hunt and Tetris to a standalone career in one of the fastest growing industries.
Griffin Toplitsky: We are excited to take a closer look at this career path that gaming is providing, but before that, we are going to focus on the business side
Kenisha Humber: of sports.
And before that, let's hear about a very cool sports related [00:03:00] RBC program.
RBC Training Ground is a talent identification and athlete funding program designed to uncover athletes with Olympic potential, providing them with the high performance sport resources they need to achieve their podium dreams with the belief that high performance sports should be accessible to all athletes that are talented, qualified, and have the will to compete.
This program travels the country searching for athletes between the ages of 14 and 25. That will fuel the Canadian Olympic pipeline. Check out the link in our show notes or simply go to RBC training ground.ca to find out more.
Griffin Toplitsky: Our first guest is going to get into the business side of what Kenisha calls sports. Sports.
Kenisha Humber: You make fun, but you admitted that you immediately knew what I was talking about.
Griffin Toplitsky: Well, Kenisha, As a hugely successful athlete, I of course, knew what you were saying as I eat, drink, sleep, sports 24 7, No quitting up
Kenisha Humber: all night,
I will choose [00:04:00]
Stephanie Harvey: not to believe
Griffin Toplitsky: that. You've made a good choice, but I will say I'm very interested in the business of sports and maybe some of the ways I've never thought about career opportunities in
Kenisha Humber: that realm. Then we have the perfect guest for you and all of our like-minded listeners out there.
Please welcome to the show, RBC's, Vice President of Brand Marketing, Shannon Cole.
Stephanie Harvey: Hi. Thank you so much for joining us.
Shannon Cole: Thanks so much for having
Griffin Toplitsky: me. Let's start it off with no pun intended, a softball. What is your personal fandom? Who are your favorite teams or individual athletes?
Shannon Cole: So, I live in, in Toronto now, so I, I like the Blue Jays.
I, I work for the Leafs and the Raptors for many, many years, although I did grow up in Calgary, so I have a soft spot for the flames as. . And then I also, I, I played soccer at a college football obsessed university at the University of Nebraska, so I'm a big fan of the Huskers also.
Kenisha Humber: So what led [00:05:00] you to your interest in the business side
of
Shannon Cole: sports?
Honestly, it was an internship, big advocate of internships, but I had played sports and participated in sports pretty much my whole life, and so it was a huge part of what I spent my time doing. I mentioned that's how I ended up going to, you know, university in the States. And I had done this undergrad in advertising and then when I really started thinking about sort of post sports, Career and what I wanted to do, I knew I had an interest to stay involved in sports, and so I began this, you know, Masters in sport and management, and a part of that was an internship that I did in Kansas City for the chiefs of the nfl.
And then the, they used to be called the Kansas City Wizards in the mls, and I did an internship there. It was sort of my first peak behind the scenes of the business of sport. And I was blown [00:06:00] away like the multitude of disciplines, careers, the sheer number of people it takes to bring an operation like that to life.
So it was really validating, I guess, as a decision which, which melded kind of my personal interests and the educational path I'd been on. So that was. Sort of the first kind of indication that that was where I wanted to go with my
Griffin Toplitsky: career. So then now VP of brand marketing at rbc, how does sports play into that?
Yeah, it,
Shannon Cole: it's a, it's a great question, and it's not all that intuitive, I think for people when they say, Oh, you work at a, at a bank, you're in marketing, But it's actually a fairly large percentage of what I work on. Of course. Very blessed and honored to be able to work on things outside of sport, but we have a, a pretty sizable commitment to the Canadian Olympic Committee and our commitment to Olympians.
A longstanding partner of, of that movement. And golf, we have a very large footprint in, in golf and some other [00:07:00] sports, uh, in addition to that. So it's a, it's a pretty large part of what I get to do still day to day, which is nice. So when
Griffin Toplitsky: you say commitment to the Olympics or footprint in golf, what specifically does that?
Shannon Cole: Specifically for the Olympics, As I mentioned, we're a long standing partner of the Olympic movement. We've been a, a partner of the Canadian Olympic Committee for decades, like 70 plus years. And so for us, this kind of demonstrates its commitment in a few different ways. The first is obviously being able to advertise and, and show ourselves as a proud and committed partner to the games and to the, the Canadian Olympic Committee.
In addition to that, we've been supporting Canadian athletes for almost just as long. If you think about, you know, what it takes, most of them are amateurs. They play in sports that are both high profile and maybe less in the spotlight. And, and it's a huge grind. So, you know, they need resources, they need the ability to, to train [00:08:00] and travel.
And the other thing that we do is we help them prepare for career after sport, which a lot of people. You know, don't think about right away. They don't realize that some of these athletes are retiring from their careers in their twenties, maybe thirties if they're lucky. So they've got a whole runway ahead of them.
And so we're also proud to be able to help them prepare for what that life is like. And their careers are like after they, you know, hang up their skates or hang up their, their cleats or.
Griffin Toplitsky: Definitely if you gave me that much money as a 20 year old, I would not be spending it in the best ways. I'm sure.
Stephanie Harvey: Yeah, exactly.
Kenisha Humber: What are you looking for in a potential athlete to partner with?
Shannon Cole: Well, this is actually. Probably more multilayered answer than you're even looking for, but it, it's pretty complex actually, that the short answer is this, Like as a brand marketer for a large organization like rbc, there are a lot of variables that would go into making decisions on signing an athlete or, or any [00:09:00] ambassador for that matter.
And naturally those would include, you know, brand and. Inputs. And what I mean by that is from a brand perspective, does this person have alignment with who we are as a brand, what we aspire to be? Can they offer us some enhanced exposure? Or maybe they have really high social and digital engagement. Is it a mutually beneficial relationship?
Meaning are they also on board with who we are? And you know, beyond just financials of a deal, are we compatible in that sort of relationship? And from a business perspective, you know, I have to balance the needs of what internal people are looking for. Is it solving a business challenge? Corporate hosting needs, we need to tap into, you know, we're gonna leverage these people more than likely, or their IP and different campaigns.
So it's a, it's a pretty multilayered equation and, and definitely takes. Time and energy to kind of assess people and figure out exactly who we [00:10:00] want to, you know, cut a deal with.
Kenisha Humber: What are your biggest successes in the sports marketing field?
Shannon Cole: Wow. Okay. So I, there's, there's a couple that come to mind if you'll indulge me.
I've been fortunate to play a role in these, so, Big, usually small roles. So the first that comes to mind, um, when you ask the question is the Tokyo Olympic campaign, uh, which stood out to me for two kind of enormous reasons. The first is obvious. So the Tokyo Olympic was supposed to happen in 2020. Of course, we know that didn't happen.
It happened in 2021, and that was. An initial commitment that they were happening in 2020, then maybe postpone, then essentially outright canceled, only to be rescheduled for the summer of 2021. And then there was all this uncertainty around if it was gonna be with fans or without fans, and it was all just very much up in the air.
And if you rewind the tapes on, what [00:11:00] goes into a campaign of that magnitude, building a creative brief. We align it to a brand campaign. We were also launching, You have to shoot all the footage. I mean, it had been a year already when, when Covid hit. So the pride I felt when the team. Just continually pick themselves up.
After so much uncertainty built something really strategically solid, allowing us to retain our top domestic sponsor status in the results it gave us lifts in essentially every metric we measure. The campaign was just a huge, huge success. And underneath that was. We knew what had gone into it. And so I feel a lot of pride around that.
And then the second piece of the Tokyo Games, which was honestly a career highlight for me, was that it was also integrating a program we called, we call RBC Training Ground. So RBC Training Ground had been around for, call it five, [00:12:00] six, seven years. And this is a program that helps identify and support athletes who were not otherwise.
Like on the high performance track. So it helps kind of get them into the system identified and then supports them along the way. And in Tokyo for the first time, we had RBC training ground athletes actually competing for Canada, literally representing our country. And in some cases they actually won medals.
So I, I mean, I could talk about this forever, , but if you think about that, really think about that. It's astounding these young athlete. Who in some cases were trying a sport for the first time as a result of this program, now competing at the highest of levels. It just, it gives me goosebumps even talking about it
Griffin Toplitsky: now.
It's not all what Kenisha calls sports sports with you, you and your team have a connection to the gaming world. Can you tell us about the RBC gaming grant?
Yeah,
Shannon Cole: we, we recently, uh, [00:13:00] partnered with Enthusiast Gaming and announced a, a program to help young Canadians in their pursuit of a career within video games and the video game industry.
We know this is a huge blossoming, uh, industry and there are. Young people who see and, and recognize this is a legitimate career path. So, you know, our goal is to provide mentorship and, uh, some grants towards getting their careers and gaming off the ground. So we're really proud of that and excited to see where it goes.
Kenisha Humber: Shannon, thank you so, so much for joining us. I have to admit, I am new to the world of sports, and as we've, you know, said it's sports, sports, but you've really enlightened me personally, and so I'm sure you've really enlightened a lot of our listeners out there. So thank you. It was a
Shannon Cole: pleasure. Thanks for having me.
Griffin Toplitsky: Next up, we dive into the world of gaming,
Kenisha Humber: but just before that, here's Griffin with a reminder and a few more details about the RBC Gaming grant
Griffin Toplitsky: off the [00:14:00] bench and into the action.
RBC and Enthusiast Gaming have partnered up to create the RBC Gaming grant. This grant aims to empower young Canadians in their pursuit of a career within the video gaming industry, providing 150 young people access to mentorship in the gaming industry, and awarding 50 qualifying participants with grants of $1,500 each to help them advance their gaming careers.
A select number of part. We'll also have the opportunity to intern at Enthusiast Gaming. For more on this, check out the link in our show notes or Google the RBC gaming grant.
Kenisha Humber: Our next guest is a retired professional gamer, but during her gaming career, she was a five time world champion in competitive counterstrike and has been deemed as a female pro gaming icon by many of her peers. She is a
Griffin Toplitsky: tremendous ambassador for the world [00:15:00] of eSports and bringing gaming to mainstream audiences, legitimizing the industry and its players.
Now she focuses her time on game development and is an executive at Counter Logic Gaming. She's an
Kenisha Humber: advocate for demystifying gaming myths, and that's what we hope to do for ourselves and our audience today.
Griffin Toplitsky: Please welcome to the show, Stephanie Harvey. Stephanie, thank you for being
Stephanie Harvey: here. Hey, hello. Thank you for having me.
Kenisha Humber: So first step, do you prefer Ms. Harvey or
Stephanie Harvey: Stephanie? I don't mind either or. I feel that more recently people have known me as Stephanie Harvey, but I've been known for Ms. Harvey for 19 years, so they're both fine. How did that
Kenisha Humber: name come about?
Stephanie Harvey: Uh, yeah, absolutely. So, um, I was in high school and my teacher was actually.
I think it was my physics teacher, I was talking a lot and he would always refer me as Miss something, which is funny cuz in French miss is an English word. So it like, I thought it was really funny cuz it's like, imagine you're [00:16:00] in a physics class, you're 15 and someone always, or 17 and someone always goes like a damn ve but you don't speak like French or he's not French.
Well, it's kind of the same. You would say Miss Ve. Please come back to class or whatever, . And so it kind of stuck to me. So when I went to a gaming center, uh, I had to pick an alias and I don't know, that teacher cracked me up. So I picked that .
Griffin Toplitsky: Well, let's start there. At the beginning of your gaming career, how did all of this start?
Stephanie Harvey: So there's like my personal journey, which I've always been a game. But I really feel it is so different than back in the eighties and the early nineties, gaming wasn't mainstream. So it felt more like I was always like a chess player, or I was always like, you know, those really like more like on the ground kind of nerdy thing that's kind of like it, how it felt.
It, it felt, It wasn't something that like [00:17:00] was anything special or that I could really connect with others, meaning I. Gaming all the time. I was a lonely child and my parents bought me consoles and then I got a pc and I was just a gamer. And so I went through all the generations of gaming and, and that was just part of my childhood.
But then I discovered like Conna strike at 13 years old. And that's when it became really serious where, uh, it really changed my life because I started playing more organized gaming, having practice, going to tournaments and that kind of stuff. Even though I've always been a gamer, it became the real deal I think in 2003.
Kenisha Humber: So you just mentioned Counterstrike, and we, we know that you are a five time champion, uh, at Counterstrike. Um, why did you get so into that game specifically?
Stephanie Harvey: Oh yeah. So it was because of, uh, a guy in high school that I really wanted [00:18:00] to, to go to prom with. It was as simple as that, and he was, Shooter games, which wasn't really my thing then.
Um, I didn't really know how to do anything and I was kind of scared of anything that had like guns and scares and stuff. I remember playing Doom or even Tom Rader when I was really young and I just did not like these kind of games. So scared. And so, um, we had a land center across the street from my high school, and that's where he always went with his friends during.
So I kind of just went and we had like a $5 poutine and gaming combo for lunch for students at the high school. So yeah, I started playing there and then for some reason I started going. You know, at nights there without the guy and I fell in love with ri .
Griffin Toplitsky: So how do you officially retire from gaming? Was there a, a ceremony?
I
Stephanie Harvey: still didn't, don't think I'm officially retired, but I kind of [00:19:00] am cuz I don't compete anywhere. But you can't officially retire and kind of go, uh, to. To the extent of like putting a press release and saying, Hey, I'm, I'm done. And then you can announce what's the next step. Like you can say, I'm doing content, but I was never kind of accepting the fact that I didn't wanna compete or didn't compete anymore.
For me, it was more like, Oh, for a little bit I'll do this, and then later I'll come back to competing or I'll see if there's more portion D and whatnot. And that kind of never happened. I continued working more and more. Throughout the last years, I haven't competed, I think since 2019 cuz the pandemic hit competed a little bit in the pandemic in Ballant.
And then after that I kind of focused on full time on Logic gaming as a director and it kind of stopped. It's like you never fully retired. Let me just say that as a competitor, especially in gaming, Still kind of compete a little bit on the [00:20:00] side. . .
Kenisha Humber: What do you think it takes to be a successful game
Stephanie Harvey: developer?
My main thing about being a successful game developer is really to play games. I've seen so many game developers who don't play games, and I think that's very limiting when it comes to creativity, when it comes to making sure that you push your own. To the limits of what it can be or how to improve your own design, cuz there's been other designs that are already better.
So you wanna start from there instead of being behind. So I would say that's the main thing that, that unfortunately I've seen so many designers or even just people in, in games, uh, don't play. I understand that there are some positions where it's not necessarily mandatory, but at the same time I think it helps to.
A greater understanding of the space. So even if you're like the producer or if you're extremely focused on the physics of the engine and whatnot, I [00:21:00] think that there's no reason why you should also care about the space and care about gaming.
Kenisha Humber: So your competitive outside of gaming as well, having won season three of CBC's Canada's smartest person and Big Brother celebrities, um, what was that experience like for you?
What were both of those experiences like for you and, um, how did you win ? We all need to know.
Stephanie Harvey: Yeah, those are two very crazy experiences where I just kind of did it for the tri of doing it for. Hey, that looks like a cool challenge or a cool opportunity, and I did not think I was gonna win both. You can't really get into your reality show and think, Uh, I'm gonna win.
I think that was the wrong mentality. But every time I got on this show, they kept asking me to take videos of me saying, Why are you gonna win this? Or Why are you the best to be on the show? And every time I would like whistle my way. Saying like, I don't think I'm gonna win, [00:22:00] or, I'm not the best, even though I was there because I was the fiercest competitor, you know,
And I just, I just think that in a world where I can't control all the variables, even when I was in practicing thinking that you're gonna win because you're the best, I think it's, it's always been a mistake. Um, I try to stay humbled and instead say, I'm gonna do the best I can to win. And I have practiced.
Much to get there that I think have good chances at the top, I did the best that I could to win, and I think that's the mindset that you should jump in, and that's the Olympian mindset because you can't just expect to win gold all the time. And you have to be happy to win silver or bronze or number or four because if you don't, then what happens is that you will always be sad of not being first.
And that's an unreachable and unrealistic goal. And that's something that I was never taught when I was a kid, uh, because I was self-taught in gaming. So learning how to [00:23:00] lose is one of the most important thing I would say as a competitor. Whatever the type of competition you're. And so that's, um, that's the mindset that I got in, in the reality shows where it's, I'm most likely not gonna win.
So instead of saying I'm gonna win, it's more I'm gonna do the best I can to win, and the fur that I go, I'll be extremely happy. I was able to get there and it turns out I won both
Griffin Toplitsky: uh, you have a new book out. Uh, can you tell us about.
Stephanie Harvey: Yes, it's in French right now. It's, uh, called just Ms. Harvey Gamer and, and proud of it. I think it's important for me to put my brain out there somehow, and the best way for me to talk about subject that really mattered to me, which we're, in this case, cyber citizenship, uh, women in, uh, in diversity and minorities, uh, in a work environment or in [00:24:00] a community environ.
Finding adversity and fighting for, uh, jobs that don't exist and, and passions that don't exist as a job and making it a job kind of was all things I wanted to talk about. And so the best way that we've come, we've decided to do this, was to kind of merge both where I talk about my life, but we also talk about these issues with examples through my.
So it will be a bit of, when I was young, I did this and that. But it's also to talk about, hey, being close to your kids' passion and close to your kids' activities and video games and whatever they're doing, which is gonna be something different in the future than gaming is important. It can change their life.
It can change the way they face adversity. It can change the way that they see challenges. It's funny when I talk to my parents, for example, about things that I. When I was, I was young. My perception of it was that they were supporting me a hundred percent, that they believed in me. But they tell me now that behind [00:25:00] the scene they were like, What the hell is she doing?
Like she is quitting architecture for gaming. That's a terrible mistake. But what they told me was, You got this, We believe in you, like believe in your dreams. So it doesn't really matter what you think, what matters is what, how you project it to your kid and how you, you kind of have that trust and that communication with them.
Um, and so those are kind of the topics that I talk about in my book. And, and I, I hope that a lot of people will learn about video game and about cyber citizenship, but also about how I was able to kind of push the envelope and break. Glass ceilings left and right, which I think I'm still doing to display.
Kenisha Humber: Thank you, Stephanie. This has been fantastic and we really appreciate you being on our
Stephanie Harvey: show. Thank you so much.
Griffin Toplitsky: I keep wondering how we're gonna be able to top an episode like this.
Kenisha Humber: That's a good place to be. Griffin keeps you motivated.
Griffin Toplitsky: I think this reignited my love of gaming. [00:26:00] Hmm.
Kenisha Humber: And how about
Stephanie Harvey: sports?
Griffin Toplitsky: Sports? Oh, I'm retired. I went out on top. What's up for the next episode? Next up, we look at the digital revolution. What's new in digital? What's here to make our lives more interesting? And when it comes to digital banking, what's here to make our lives more convenient? And what security risks might come with that?
Convenience.
Kenisha Humber: So many questions already. Griffin,
Griffin Toplitsky: What can I say? I just need to be in the know.
Kenisha Humber: Well lucky for you. We will be joined by Chief Digital Officer Personal and commercial banking at rbc. Peter Tilton and
Griffin Toplitsky: bestselling author and media entrepreneur. Amber Mack will also be here. Great combo from gaming to digital, back to back.
Fantastic. So
Kenisha Humber: now that you're done for the day and retired from sports,
Griffin Toplitsky: the rest of my day I will be gaming.
Stephanie Harvey: Well
Kenisha Humber: play. Thanks as always for listening to in the. [00:27:00]
Griffin Toplitsky: We're your host Griffin Toplitsky
Kenisha Humber: and Kenisha. Humber, not Hunter,
Griffin Toplitsky: but you can call her Ken, please don't thank you to RBC's, VP of Brand Marketing, Shannon Cole, for being with us.
And of course,
Kenisha Humber: thanks to Stephanie Harvey or Ms. Harvey, if you prefer for enlightening us on the world of eSports and gaming. And
Griffin Toplitsky: finally, we'd be nowhere without our in the know listener community.
Kenisha Humber: If you would like a chance to be included in a future episode of In The Know, email us at rbc future launch rbc.com within the know in the subject line.
In the know is a production of RBC dedicated to focusing on the issues that matter and are important to society and people. For more on RBC citizenship, check out the link in our show notes and here to share. Their mission is none other than Mark Becks, Vice President, Social impact and innovation at RBC.
Mark Beckles: Mark. At RBC, our purpose is to help clients thrive and communities prosper. And that's why we are investing 500 million [00:28:00] over 10 years as part of RBC's future launch to help empower young people for the jobs of tomorrow. We want to help you be the best that you can be. So we work to increase your access to information programs, tools
and resources to share
different points of view and challenge your norms, and ultimately helping you make sense of the world around you.
We know that our future and the future of our communities starts with you, and that's why we want you to be in the.